You know that your customers are waiting for your next blog article or social media post, but you’re so busy you don’t know when you can write it. Should you just give up and forget about keeping up with social media? Absolutely not! Keeping in contact with your customers is vital for building a strong client base and excellent brand loyalty. Instead of throwing in the towel, you can turn to professional content curation for help.
What Is Content Curation?
Curating content refers to taking several articles that were created by other people (or past articles you wrote) and compiling them into an updated piece for your readers. For example, if your customers need help choosing the best types of sports automobiles, curated content may draw from several industry sources to create a helpful comparison guide. While referring to each of these pieces as authoritative sources, the writer also offers his or her own take on the information.
How Can You Create Curated Content?
In some circumstances, curated content can be based on a single article. Here are a few possibilities:
- Breaking news: You cite an important piece of breaking news from another organization and offer your own take on the issue. If it talks about changes to data security laws, for example, you may mention points you agree or disagree with.
- Past articles: You may refer to past blog posts you wrote and provide an update. For example, a past article may have talked about a bad experience with a past antivirus program. You can curate your own content and talk about whether things have improved or not since your last view.
- Reader questions: It’s OK to draw from your social media feed to create articles that answer questions that many social media followers have. This allows you to interact with your audience and create valuable content at the same time.
- Explanatory articles: A great way to enhance content for your customers is to take complicated articles they may not understand and explain them in simpler terms. If you provide home security services, for example, you may cite a tech-based that uses industry-specific terms and sum up the main points in easier language.
There are many opportunities for great curated content, including blog articles, podcasts, and videos. The idea is to interact with your readers and show off your brand identity at the same time. What if you still don’t have enough time to create this type of content? High-tech digital marketing companies offer content curation services as part of their design packages. That way you get awesome website clicks and you can focus on running your business.