The most effective social media approach for your business is one that cuts through the noise. While keeping an active account and posting valuable content regularly is a must, it’s not quite enough to grow a large following. Today’s high volume of content and a relentless stream of information makes it a challenge to stand out. Fortunately, there are several tools and methods that can make a big difference in your reach. Here are several strategies to consider.

Dynamic Video Advertising

There’s no disputing that video content has the highest click-through and conversion rates. It’s now possible to personalize video content in your social media marketing in order to target specific audience demographics. Facebook now enables you to create Dynamic Ads, so you can bring personalized videos to your followers. It’s crucial that you know your audience well in order the make the best use of this feature. Tools like Idomoo make it possible to merge audience data and video in order to deliver the right content to the right people.

Listening Tools

Here’s another case in which data knowledge is essential. Social listening tools like Sentione allow you to monitor online conversations that are relevant to your brand, including those from your competitors. They can also help you monitor important keywords, manage your online reputation, and find the best social media influencers to collaborate with. Listening tools also give you valuable information about your target audience.

Employee Advocacy

Engaged, enthusiastic employees make the best brand ambassadors. In order for their advocacy to have the most impact, be sure to give them the tools they need to create content, access the latest information, and understand your brand voice.

Reaching Out 

Conversational marketing is powerful — remember that it’s a two-way street. A one-to-one approach can add a human touch and compress the marketing cycle; not to mention build trust and loyalty in your audience. Tools like Drift can help streamline the process.

Consistent Branding

While it’s necessary to align your visual content with your brand identity when social media marketing, it can be tedious to keep up with fonts, color schemes, logos, and backgrounds. Efficient and useful platforms like PromoRepublic can keep all of your preferences and assets in one place — and help you schedule posts as well, freeing up time for other tasks.

Making a social media campaign efficient and effective is easier with a few well-chosen tools. Try these strategies to help you grow your reach.