Search Engine Optimization (SEO)

SEO Helps Your Company Grow

Search Engine Optimization (SEO) is the process of increasing your website’s visibility to search engines. Clearly the more times your company’s site pops up at the top of search results, the more site visitors you will receive. At Elektra Marketing, our SEO / Search Engine Optimization Services team has the skills and experience you need to give your website a boost.

Dedication + Expertise = Results

Multiple factors affect search results. Some are obvious, but many, not so much. And consumer behavior changes over time. To complicate matters, major search engines (Google, Bing, Yahoo, etc.) regularly change their search algorithms in their ongoing efforts to provide more relevant and valuable search results for their users. This is why you need experts in your corner who know their ever-changing craft and constantly monitor these changes to keep your site ranking high for the most relevant and valuable searches.

We begin with your website. How “visible” is it to search engines? Is it built to be search-friendly – both in the elements that you can see, and those that you can’t?  Next, we research the words and phrases your target audience uses when they search on the internet for your services and products. We account for the differences in search terms used on mobile devices (yes, they can be quite different from those used on a computer). We look at how your site (your business) is listed on other sites and online directories. We then help you build a website (or improve the one you’ve got) that incorporates the appropriate architecture, keywords and links in strategic ways. Proper implementation of SEO best practices provides the following benefits:

  • Increased site traffic
  • Higher rankings in search engine results
  • Improved quality of customer interaction on your site
  • Better local visibility in your community
  • Greater credibility with search engines

Perhaps most importantly, creating an SEO-friendly website makes your site more usable for your customers. It will be easier for them to find what they want. And easier for them to choose to do business with you.

Get Started

Grow with us. Contact Elektra Marketing today.

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Contact our offices today to learn more about how we can help you develop a winning strategy.