It’s an accepted fact that you can’t determine if something is successful if you can’t measure it. Brand awareness is critical to companies in almost any industry, and its success or failure informs its marketing strategy. It should be noted,...
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When a business owner or entrepreneur is setting up or reviewing company marketing plans, finding ways to generate more viable leads is usually at the forefront of the discussion. Finding leads doesn’t have to be a difficult process if you...
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For many businesses, especially ones whose lifeblood is online sales, a great website is an absolute must. Unfortunately, too many companies over look small details which cause their websites to be slow, unresponsive, or difficult to navigate. Here are a...
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An essential part of marketing for your business involves continually finding sources for a new customer base. Lead generation involves actively looking for potential new customers or clients and then finding ways to connect with them in order to gain...
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Learning all the different design elements and flourishes that help your SEO push your page into high visibility can be a lengthy process. So, it’s not a surprise if you’ve been tweaking design and grooming text for a while before...
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Going viral has taken on a whole new meaning. The novel coronavirus has impacted everything. Nothing is as stable or predictable as it was just a few weeks ago. And the pace of change is accelerating and unrelenting. All local...
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The legal industry is becoming increasingly competitive by the day. Consequently, your law firm ought to stand out from the crowd. You need to make an effort for potential clients to notice your law firm. That’s why your law firm...
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If, like many retailers in the 21st century, your company relies on the internet to close sales, you know a slow website can be a death sentence. If customers can’t easily access your inventory or make inquiries about your services,...
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To increase traffic to your website, you need to make sure your page is showing up in search results. Search engine optimization or SEO can help you do this. There are several methods that you can use, including the following....
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The following question was posed in an online networking group of which I am a member:  “What are some new marketing trends to expect so I don’t get left behind in the dust?” The questioner went on to express dismay...
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