The following question was posed in an online networking group of which I am a member:  “What are some new marketing trends to expect so I don’t get left behind in the dust?” The questioner went on to express dismay...
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For many professionals, LinkedIn is a dream come true. It allows you to connect to colleagues in similar roles, apply for new positions, and recruit new candidates. If you use your LinkedIn profile to conduct business-to-business (or B2B) marketing, there...
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The Internet-fueled explosion of entertainment and information options for consumers means that businesses now have a nearly insurmountable mountain of channels, platforms, devices and techniques available to reach current and prospective customers. Take a major market like Tampa, for example:...
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A lot has changed in the world of advertising, marketing, and consumer behavior. Obviously. The explosion of information and communication channels enabled by the Internet has placed more control than ever in the hands of the consumer. Media content is...
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Your customers rely on you for updated and valid information, which is why it is integral for you to keep the website for your accounting business updated frequently. Outdated information not only makes clients lose confidence, but it also can...
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Is your URL secure? This has not been a huge issue until recently, but it is becoming more important now. HTTPS (as opposed to HTTP) provides critical security and data integrity for your website(s). Even more important, it provides data...
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A prospective client recently told me that she thought SEO was more important to her company’s marketing efforts than blogging. After all, she reasoned, it was more important that people be able to find her site easily than for the...
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A short while ago, some companies created social media accounts and embraced the opportunities they appeared to provide, and others did not. Less than a generation later, it is no longer an option; it’s critical for survival. Just like any...
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I am launching a digital marketing agency. If you are asking yourself, “Why?”, that is exactly the right question. Simon Sinek, in his often-cited TEDx talk from 2009, says there is one thing that separates great organizations from all the...
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